About

If you could only own one shirt, which one would you pick? Why?

We need less. We need better.

And we can only buy so many clothes. So make it count.

How do you choose the clothes you buy? Do you look in your closet and say, I need a new t-shirt, and then head to a shop to find the first one that fits? Do you spend too much time searching online? What are your criteria? Is it brand? Style? Fit? Color?

We are here to help you find the best clothes.

How? Check it out—here is how we grade the curve:

1. Movement: we are always in motion. Comfort is always in style.
2. Elegant: not everything simple is elegant, but everything elegant is simple.
3. Experience: the perfect fit, the perfect look—that article of clothing can put a smile on your face. We feel good when we look good.

We find the best products out there right now. Not the most hyped. The best. If you need a new hoodie, let us show you the best. New pants? Yeah, we know the best there, too, so let us show you. Then, run it by the criteria 1-3 up top and let us know. You’re right. It is nice to have all those criteria met.

Fewer choices make for a happier life. With our help, one shirt will always drift to the top of your stack—all the cheaply made stuff will stay where it belongs, collecting dust. You only need one, but you need the right one.

Because, yes, we know: you don’t need more, you need better.